MAROUN SEMAAN FACULTY OF ENGINEERING AND ARCHITECTURE DEPARTMENT OF INDUSTRIAL ENGINEERING AND MANAGEMENT COURSE SYLLABUS ENMG 661 Strategic Management of Technology Fall 2025-2026

General Course Information

Table 1: Overview of Course Information

General Information

Course Number	ENMG 661
Course Title	Strategic Management of Technology
Number of Credits	3
Course Level	graduate
Course Format	Face-to-Face
Pre-requisite Courses	NA
Required/Elective	Elective
Meeting Schedule
Meeting Location

Course Coordinator, Instructors and Teaching Assistants

Table 2: Contact Information for Course Coordinators, Instructors, and Teaching Assistants

Name	Role (Instructor, Coordinator, TA,)	Office Location	Office Hours	Extension	E-mail
Mustapha Dandache	Instructor

Course Description

People and organizations use the word strategy in many different ways. In whichever way used, most of the time it includes a sense of direction, of a plan of action towards a goal. It is widely agreed that most value is created for organizations through identifying and selecting the right strategy first, then through executing the strategy with excellence. Whether it is project strategy, corporate strategy, sector strategy, business unit strategy, or market strategy, growth strategy, start-up strategy, development strategy, organizational strategy, HR strategy, investment strategy, etc, developing the strategy is both a science and an art. It is important to follow a systematic process in developing the strategy without limiting the creative potential to seek new superior alternative strategies. Developing winning strategies is contingent on employing the right decision analysis skills, tools and frameworks. It follows that strategy and decision science/making are tightly related concepts. This course will provide students with the theory, tools and frameworks to navigate the strategy value chain, from strategy development/design based on the different strategy development approaches to strategy dissemination, execution, monitoring, learning and updating.

Course Learning Outcomes

Upon completion of the course, students will be able to:

CLO1. Distinguish between, and understand the relationship that governs: Corporate strategy, Global strategy, Sector strategy, Business Unit Strategy, Project strategy, whereby commitment to broad strategic directions at the top sets the frame and values for lower level decisions.

CLO2. Understand, recognize and mitigate behavioral decision biases and inhibitors of quality strategic decision making. These include cognitive and motivational biases.

CLO3. Distinguish between strategic decisions (choosing the right road) and operational decisions (running well on the chosen road)

CLO4. Recognize the importance of and involve the right people in the strategy development process

CLO5. Employ a range of frameworks including the DDP process to guide, at different levels of the organization, the development of strategies such as: Growth strategy, Financing strategy, Positioning strategy, Pricing strategy, New ventures strategy, Technology strategy, Diversification strategy

CLO6. Apply best practices in strategy execution and turning strategy into action

CLO7. Guide the monitoring of the strategy execution and learn from results to update the strategy

CLO8.

CLO9.

CLO10.

CLO11.

CLO12.

CLO13.

CLO14.

CLO15.

Program Learning Outcomes Addressed in The Course

Explicitly indicate which of the program learning outcomes are addressed in the course.

PLO1. Research Methods: Analyze qualitative and quantitative information while conducting or applying research related to their graduate program.INDICATOR 1.a: Ability to analyze qualitative information while conducting or applying research related to their graduate program

PLO2. Advanced Core Knowledge in the Discipline: Analyze core concepts and theories in different areas of study in their discipline.

PLO3. Oral Communication Skills: Demonstrate scholarly communication skills in clear, detailed and well-structured scientific oral format consistent with high standards of their discipline. Written Communication Skills: Demonstrate scholarly communication skills in clear, detailed and well-structured scientific written format consistent with high standards of their discipline.

PLO4. Professionalism and Ethical Conduct: Apply professionalism and ethical research conduct in their discipline.INDICATOR 4.a: Ability to recognize ethical and professional responsibilities in their discipline

PLO5.

PLO6.

PLO7.

PLO8.

PLO9.

PLO10.

PLO11.

PLO12.

PLO13.

PLO14.

PLO15.

Course Resources and References

Indicate textbook title, author, and year. Include a link to the Moodle page or the course web page.

Book: The Strategy Pathfinder: Core Concepts and Live Cases (The Pathfinder Series) 3rd Edition, Kindle Edition by Duncan Angwin (Author), Stephen Cummings (Author)A Moodle page for the course is available.

Course Outline

Include the topics covered and learning activities (assignments, projects, term papers, etc.) with their due dates. Indicate the alignment of topics/ learning activities with the Course Learning Outcomes.

Table 3: Course Schedule Overview

Week	Date	Topic	Learning Activities and Due Dates	Alignment with CLOs
1	Strategy frameworks – anoverview (Delta Model, Porter’ Frameworks, …)	CLO1
2	Strategy frameworks – anoverview (Delta Model, Porter’ Frameworks, …)	CLO1
3	Strategy frameworks – anoverview (Delta Model, Porter’ Frameworks, …)	CLO1, CLO3
4	Strategic Planning, strategy maps and balance scorecards	CLO1, CLO3
5	Strategic Planning, strategy maps and balance scorecards	Case Study Analysis due	CLO1, CLO3, CLO4
6	Behavioral decisionchallenges and their impact on developing winning strategies	CLO2, CLO4
7	Developing winning strategies – the Decision DialogueProcess and Decision Quality	CLO2, CLO3, CLO4, CLO5
8	Developing winning strategies – the Decision DialogueProcess and Decision Quality	Short Movie due	CLO2, CLO3, CLO4, CLO5
9	Developing winning strategies – the Decision DialogueProcess and Decision Quality	CLO2, CLO3, CLO4, CLO5
10	Strategy and Risk Analysis – making decisions under riskand uncertainty	Project Proposal due	CLO2, CLO5
11	Decision Making Methods –Even Swaps and the Analytical Hierarchy Process	CLO6
12	Turning Strategy into action – executing the plan and tracking progress and results(KPIS, …)	CLO6, CLO7
13	Special Topics in Strategy – Strategic Management ofTechnology	CLO6, CLO7
14	Special Topics in Strategy –Strategic Management of Technology	Project Final Presentations due	CLO6, CLO7
15

Indicate mode of delivery as Lecture, Recitation, Laboratory, Team-based Learning, etc.

Include all methods for assessing student achievement, including assessment rubrics for evaluating the learning activities.

Grading Criteria

Table 4:Evaluation Criteria and Percentage

Type of Evaluation	Percentage
Assignments	10%
Pathfinder Presentation	20%
Short Movie	15%
Case Study	10%
Final Project	40%
Class participation	5%
Total	100%

Course Policies

Attendance

For undergraduate courses:

“Students who miss more than one-fifth of the sessions of any course prior to the withdrawal deadline can be withdrawn from the course by the instructor.”

For graduate courses:

“A student who is absent without excuse for more than one third of the number of sessions in any course may be dropped by the instructor of the course”.

Credit Hour Policy

“This course follows AUB Credit Hour Policy for one credit courses. This course meets once weekly for 3 academic hours per week. The course also includes independent out-of-class assignments for academic hours per week.”

Submissions and Due Dates

Homework exercises will be assigned and graded. Students are encouraged to discuss the exercises among themselves but are required to submit their answers individually indicating the names of the students they collaborated with. Some assignments will be group-based and will be announced as such.

Missing Projects/Assignments

A group project will be assigned with the aim of providing students with a realistic application of the course material. you will report on a strategy effort you undertake for a company/firm/industry/project of your choice. The choice of the target opportunity and the framework in use will be agreed upon early in the semester. A 10-12 minute video recorded for a presentation of the outcome of the project is required (same groups as the presentations)

Final Examinations:

Please note that students are expected to be on-campus and available to take a final examination for any of their courses at anytime during the final examination period. Students and professors will be notified of the final examination schedule being posted on the Office of the Registrar website as soon as feasible after the change of schedule period (drop and add).

Make-up Quizzes and Exams

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Group Work

A group Chapter Presentation will be assigned. Each group will prepare and deliver to the class a 50 minute lecture from a selected Chapter of the Pathfinder book. A short movie will be prepared by each student and submitted individually. The video will cover new concepts/tool/trend in a specific field of strategy. A case study will be assigned. Students are required to submit their answers individually, indicating the names of the students they collaborated with. Specific questions will need to be addressed. The case analysis shall not exceed one A4 format page. The case study will focus on analyzing ethical aspects in strategy development. (Indicator 4.a)

Teaching Strategies and Technology Tools

Students can communicate with the instructor via email for any additional concern. Answers to reasonable requests should not be expected earlier than 48 business hours from the request time.

Use of AI in the Course

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University Rules and Regulations

General Academic Information

Undergraduate Academic Information

Graduate Academic Information

University - Course Withdrawal Policy

A student can withdraw from only one required course per semester. Students who wish to withdraw from more than one required course in any given semester must petition the appropriate faculty committee for permission to do so. Check Withdrawal Information from undergraduate and graduate catalogue.

Academic Integrity (cheating and plagiarism)

Please refer to AUB Student Code of Conduct, in particular section 1.1, which concerns academic misconduct including cheating, plagiarism, in-class disruption, and dishonesty. Please be aware that misconduct is vigorously prosecuted and that AUB has a zero tolerance policy. Course policy is that credible evidence of cheating will result in course failure.

Accessibility Statement to Acknowledge the Unique Learning Needs of Students with Disabilities

AUB strives to make learning experiences as accessible as possible. If you anticipate or experience academic barriers due to a diagnosed disability (including learning disability, mental health, chronic or temporary medical conditions), please contact the Accessible Education Office as soon as possible in order to help establish reasonable accommodations and facilitate a smooth learning process: accessibility@aub.edu.lb; +961-1-350000, x3151; West Hall, 338.

Failure to implement the accommodations provided by the Accessible Education Office constitutes a violation of AUB's non-discrimination policy, and may be reported to the Equal Opportunity Officer/Title IX Coordinator who also serves in the role of Section 504 Coordinator, at 01-350000 ext. 2514, titleix@aub.edu.lb.

Non-Discrimination and Anti-Discriminatory Harassment, including Sexual Harassment at AUB https://www.aub.edu.lb/President/oeo-titleix/Pages/syllabus.aspx

In line with its commitment to the principle of equal opportunity in admission, education, and employment, AUB policies protect you from discrimination and discriminatory harassment, including sex discrimination and sexual harassment, in alignment with the objectives of Title IX of the U.S. Education Amendments of 1972.

The policies are applicable to all the AUB Community including: officers, faculty, staff, academic appointees, students (including medical interns and residents), visiting students, alumni, trainees, visitors, contractors, subcontractors, suppliers, located on campus and at AUB Medical Center, Advancing Research Enabling Communities Center (AREC), or any other facility or program affiliated with the University. The “AUB Community" also includes the dependents and domestic employees of faculty and staff dwelling on campus and at AREC.

If you think you have experienced discrimination, discriminatory harassment, or sexual harassment, we encourage you to inform the Title IX Coordinator, Mitra Tauk at 01-350000 ext. 2514, titleix@aub.edu.lb, report to a Title IX deputy at your faculty or at any other faculty (www.aub.edu.lb/titleix), or report online (www.aub.ethicspoint.com).

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AUB Grading System

https://www.aub.edu.lb/Registrar/Pages/academic-information.aspx

Numeric Course Grade to Letter Course Grade Grade Conversion Chart Table 5:Numeric Course Grade to Letter Course Grade Table 6: Grade Conversion Chart Starting with Numeric Course Grade /100 Corresponding Course Letter Grade Course Letter Grade Quality Points < 60 F A+ 4.3 60 D A 4.0 61–62 D+ A– 3.7 63–65 C– B+ 3.3 66–68 C B 3.0 69–71 C+ B– 2.7 72–74 B– C+ 2.3 75–78 B C 2.0 79–82 B+ C– 1.7 83–86 A– D+ 1.3 87–92 A D 1.0 93–100 A+ F 0.0

Note: The GPA at AUB is capped at 4.0​​

I ​P ​PR ​W NP ​Incomplete ​Pass ​In Progress ​Withdraw ​No Pass