MAROUN SEMAAN FACULTY OF ENGINEERING AND ARCHITECTURE DEPARTMENT OF INDUSTRIAL ENGINEERING AND MANAGEMENT COURSE SYLLABUS ENMG 663 Product Design and Development Fall 2024-2025

General Course Information

Table 1: Overview of Course Information

General Information

Course Number	ENMG 663
Course Title	Product Design and Development
Number of Credits	3
Course Level	graduate
Course Format	Face-to-Face
Pre-requisite Courses	NA
Required/Elective	Elective
Meeting Schedule
Meeting Location

Course Coordinator, Instructors and Teaching Assistants

Table 2: Contact Information for Course Coordinators, Instructors, and Teaching Assistants

Name	Role (Instructor, Coordinator, TA,)	Office Location	Office Hours	Extension	E-mail
Jacques Abboud	Lecturer

Course Description

Marketing research, engineering design, and entrepreneurship are usually taught as separate topics in separate courses with minimal overlap. However, the need for a new breed of engineers, making sound technical decisions balanced by business considerations, requires the integration and fusion of these three streams into a single course providing engineers with a system’s perspective. Developing a product without understanding customer needs or how to bring it to market can be a futile engineering exercise. Alternatively, launching a company without an effective product development process is often disastrous. This course provides students with a holistic perspective for the development of complex engineered systems/products, including design, analysis and management. Topics covered include marketing research, integrated system/subsystem/component design, production planning, manufacturing strategy, supply chain management, innovation, and entrepreneurship.

Course Learning Outcomes

Upon completion of the course, students will be able to:

CLO1. Explain the product development process as it applies to a broad range of firms that develop and/or use the technology as a core element in their value propositions.

CLO2. Identify/solicit customer needs as related to product development

CLO3. Convert customer needs to engineering specifications and detailed product design

CLO4. Use various quantitative tools, methods, and procedures for the development of new world-class products.

CLO5. Explain the importance of intellectual property and product development economics.

CLO6. Have a practical understanding of the product innovation and management process having applied their knowledge in a group project.

CLO7.

CLO8.

CLO9.

CLO10.

CLO11.

CLO12.

CLO13.

CLO14.

CLO15.

Program Learning Outcomes Addressed in The Course

Explicitly indicate which of the program learning outcomes are addressed in the course.

PLO1. An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics.

PLO2. An ability to communicate effectively with a range of audiences.

PLO3. An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors.

PLO4. An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives.

PLO5. An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions.

PLO6. An ability to acquire and apply new knowledge as needed, using appropriate learning strategies.

PLO7.

PLO8.

PLO9.

PLO10.

PLO11.

PLO12.

PLO13.

PLO14.

PLO15.

Course Resources and References

Indicate textbook title, author, and year. Include a link to the Moodle page or the course web page.

-	Required Textbook : Ulrich, Karl T., Eppinger, Steven D., Yang, Maria C., Product Design & Development, 7th Edition, Irwin/McGraw- Hill, 2020 -	Resources: Cook, Harry, Design for Six Sigma as Strategic Experimentation, ASQ, Quality Press, Milwaukee, 2005

Course Outline

Include the topics covered and learning activities (assignments, projects, term papers, etc.) with their due dates. Indicate the alignment of topics/ learning activities with the Course Learning Outcomes.

Table 3: Course Schedule Overview

Week	Date	Topic	Learning Activities and Due Dates	Alignment with CLOs
1	Introduction: Product design & development
2	Development Processes and OrganizationsTeam formation and selection of project idea	1
3	Opportunity Identification and Product Planning	1
4	Identifying Customer Needs	1, 2
5	Product Specifications	1, 2
6	Concept Generation	1, 2, 3
7	Concept Selection and Testing	1, 2, 3
8	Midterm Presentations - Midterm project report due - Project progress review & consulting
9	Product Architecture	1, 2, 3, 4
10	DFX (Design for Environment, Manufacturing, Assembly, and Supply Chain)	1, 2, 3, 4
11	Prototyping, Patents and Intellectual Property, and Product Development Economics – Case studies	1, 2, 3, 4, 5
12	Product Development Economics & Project Management	1, 2, 3, 4, 5
13	Case study presentations	1, 2, 3, 4, 5, 6
14	Final project presentations - Written report due Wrap up	1, 2, 3, 4, 5, 6
15	FINAL EXAM

Indicate mode of delivery as Lecture, Recitation, Laboratory, Team-based Learning, etc.

Include all methods for assessing student achievement, including assessment rubrics for evaluating the learning activities.

Grading Criteria

Table 4:Evaluation Criteria and Percentage

Type of Evaluation	Percentage
Attendance + Assignments	20 (= 5 +15)
Midterm	30
Project	20
Final Exam	30
Total	100%

Course Policies

Attendance

For undergraduate courses:

“Students who miss more than one-fifth of the sessions of any course prior to the withdrawal deadline can be withdrawn from the course by the instructor.”

For graduate courses:

“A student who is absent without excuse for more than one third of the number of sessions in any course may be dropped by the instructor of the course”.

Credit Hour Policy

“This course follows AUB Credit Hour Policy for one credit courses. This course meets twice weekly for 3 academic hours per week. The course also includes independent out-of-class assignments for academic hours per week.”

Submissions and Due Dates

Written assignments should be submitted on or prior to the due date. If you have an emergency or other extenuating circumstances and need to turn in an assignment later than its due date, you must contact the instructor before the assignment is due (by email).

Missing Projects/Assignments

Missing Projects/Assignments will result to a grade of 0

Final Examinations:

Please note that students are expected to be on-campus and available to take a final examination for any of their courses at anytime during the final examination period. Students and professors will be notified of the final examination schedule being posted on the Office of the Registrar website as soon as feasible after the change of schedule period (drop and add).

Make-up Quizzes and Exams

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Group Work

The class will be divided into small (2-3) student teams. Each team will be assigned a case study. The team is responsible for preparing a 15-minute presentation on the assigned case study. Each team of students (2-3 students) will work on the design and development, including market research and manufacturing planning, for improving an existing simple product (examples include coffee machines, coffee mugs, office staplers, tape dispensers, kitchen trash baskets, etc.). Deliverables include two reports, two presentations, and a final prototype. More information will be discussed in class

Teaching Strategies and Technology Tools

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Use of AI in the Course

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University Rules and Regulations

General Academic Information

Undergraduate Academic Information

Graduate Academic Information

University - Course Withdrawal Policy

A student can withdraw from only one required course per semester. Students who wish to withdraw from more than one required course in any given semester must petition the appropriate faculty committee for permission to do so. Check Withdrawal Information from undergraduate and graduate catalogue.

Academic Integrity (cheating and plagiarism)

Please refer to AUB Student Code of Conduct, in particular section 1.1, which concerns academic misconduct including cheating, plagiarism, in-class disruption, and dishonesty. Please be aware that misconduct is vigorously prosecuted and that AUB has a zero tolerance policy. Course policy is that credible evidence of cheating will result in course failure.

Accessibility Statement to Acknowledge the Unique Learning Needs of Students with Disabilities

AUB strives to make learning experiences as accessible as possible. If you anticipate or experience academic barriers due to a diagnosed disability (including learning disability, mental health, chronic or temporary medical conditions), please contact the Accessible Education Office as soon as possible in order to help establish reasonable accommodations and facilitate a smooth learning process: accessibility@aub.edu.lb; +961-1-350000, x3151; West Hall, 338.

Failure to implement the accommodations provided by the Accessible Education Office constitutes a violation of AUB's non-discrimination policy, and may be reported to the Equal Opportunity Officer/Title IX Coordinator who also serves in the role of Section 504 Coordinator, at 01-350000 ext. 2514, titleix@aub.edu.lb.

Non-Discrimination and Anti-Discriminatory Harassment, including Sexual Harassment at AUB https://www.aub.edu.lb/President/oeo-titleix/Pages/syllabus.aspx

In line with its commitment to the principle of equal opportunity in admission, education, and employment, AUB policies protect you from discrimination and discriminatory harassment, including sex discrimination and sexual harassment, in alignment with the objectives of Title IX of the U.S. Education Amendments of 1972.

The policies are applicable to all the AUB Community including: officers, faculty, staff, academic appointees, students (including medical interns and residents), visiting students, alumni, trainees, visitors, contractors, subcontractors, suppliers, located on campus and at AUB Medical Center, Advancing Research Enabling Communities Center (AREC), or any other facility or program affiliated with the University. The “AUB Community" also includes the dependents and domestic employees of faculty and staff dwelling on campus and at AREC.

If you think you have experienced discrimination, discriminatory harassment, or sexual harassment, we encourage you to inform the Title IX Coordinator, Mitra Tauk at 01-350000 ext. 2514, titleix@aub.edu.lb, report to a Title IX deputy at your faculty or at any other faculty (www.aub.edu.lb/titleix), or report online (www.aub.ethicspoint.com).

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AUB Grading System

https://www.aub.edu.lb/Registrar/Pages/academic-information.aspx

Numeric Course Grade to Letter Course Grade Grade Conversion Chart Table 5:Numeric Course Grade to Letter Course Grade Table 6: Grade Conversion Chart Starting with Numeric Course Grade /100 Corresponding Course Letter Grade Course Letter Grade Quality Points < 60 F A+ 4.3 60 D A 4.0 61–62 D+ A– 3.7 63–65 C– B+ 3.3 66–68 C B 3.0 69–71 C+ B– 2.7 72–74 B– C+ 2.3 75–78 B C 2.0 79–82 B+ C– 1.7 83–86 A– D+ 1.3 87–92 A D 1.0 93–100 A+ F 0.0

Note: The GPA at AUB is capped at 4.0​​

I ​P ​PR ​W NP ​Incomplete ​Pass ​In Progress ​Withdraw ​No Pass